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Sydney: A Social Media Hub
Posted: Thursday, July 22nd, 2010 | Tags: social media, sydneyA recent article in the Sydney Morning Herald (‘140 characters in search of an author’, July 10-11, 2010), highlighted the incredibly important role that social media now plays in Sydney’s cultural and arts scene.
The article lists a number of key arts organisations and highlights how they are using social media ...
Using the iPad for business
Posted: Tuesday, July 20th, 2010 | Tags: ipadThe iPad is finally here, and Apple’s latest innovation certainly has fan-boys all over the world very excited.
Online forums and media coverage showed consumers were a little sceptical about the device at first – claiming it was nothing more than an oversized iPhone, doubting its usefulness, and ridiculing the name.
However, ...
Posted in Business | Comments Off
SEO versus SEM. What’s the difference?
Posted: Friday, July 9th, 2010 | Tags: online marketing, SEM, seo
When it comes to having a successful online presence, the quality of your website is just as important as how you market it. In most cases, there’s no point having flawless website design if no-one can actually find your website in the first place.
To help users find you online, there ...
Posted in Search Engine Optimisation | Comments Off
Which CMS to Use - Content Management Systems Explained
Posted: Thursday, May 6th, 2010 | Tags: CMS, content managment systemTen years ago, the vast majority of internet sites were no more than online brochures. Businesses would engage a web design agency to upload polished copy and images, and the website would remain static and unchanged for vast periods of time – as a simple showcase of what the business ...
Posted in Web Development | Comments Off
How to Embrace Social Media to grow your business
Posted: Friday, April 16th, 2010 | Tags: facebook, social media, twitterIn the last few years, social media has changed the online space irreversibly. Arguably, it’s made advertising more honest – and has made advertisers and businesses more accountable in terms of the claims and promises they make.
Most importantly, social media has put control back into the hands of users ...
Posted in Social Media | Comments Off
Usability guidelines - The most important person in web design.
Posted: Thursday, April 8th, 2010 | Tags: Add new tag, standards, usability, user experienceMany years ago, a website usability “guru” named Jakob Nielsen gained notoriety in the dot.com world for his emphasis on making websites as user-friendly as possible. While some of Nielsen’s ideas were fairly questionable and somewhat controversial in the web design community (such as never using images on websites) he ...
Posted in Web Design | Comments Off
Taking web design a step further: eCommerce
Posted: Tuesday, March 16th, 2010 | Tags: ecommerceThe internet has changed our life in many ways. It’s made things faster, more interconnected and infinitely more convenient. This is especially the case when it comes to being able to buy goods and services online. Today, we can buy almost anything we need via the web – from a ...
Posted in Web Development | Comments Off
Email Marketing: Key Points to Keep in Mind
Posted: Wednesday, February 3rd, 2010 | Tags: email marketing, online marketingIf your business is considering, or already practices email marketing, you’ll know how very small things can make a big difference to response rates and how users interact.
In a recent benchmarking report (December 2009), one of Australia’s leading email marketing agencies, Returnity, outlined some key findings from their experience over ...
Posted in Marketing | Comments Off
How your website can deliver ROI
Posted: Wednesday, January 27th, 2010 | Tags: ROILaunching a website for the first time can be a big step. It’s important to get it right. However, with the right web design and the right content, your website can very soon start to pay for itself.
Here are five great ways in which your website can generate a return ...
Posted in Web Design | Comments Off
Twitter Explained - To Tweet or not to Tweet
Posted: Monday, January 18th, 2010 | Tags: online marketing, social media, twitterWhat is Twitter?
Twitter (www.twitter.com) is known as a micro-blog. Users sign up and post their ramblings/links/ponderings in 140 characters or less to their group of ‘followers’. It was launched in 2006 and has fast become one of the internet’s biggest success stories. People credit it with changing the face ...