So many people ask the question “Why isn’t my site ranking on Google?”. This could be for a number of different reasons. To get your site ranking on search engines it must be built the correct way, include the right content, keywords, headings and have links from external websites linking through to yours.

You may have found this site by searching for “Central Coast Web Design” or “Central Coast Websites”. These search terms are just some of the keywords that this website is optimised for, however other factors need to be considered. Not everyone would type in these exact phrases and you may want your site to rank for a variety of topics. To achieve multiple rankings for a variety of keywords your website must include the correct search terms, the relevant content and be built in such a way that is ‘Google friendly’.

Search Engine Optimisation companys or specialists can get good results. However, anyone promising “guaranteed top results”, “submission to 500 000 search engines and directories”, “instant results”, or “permanent top positions” is most likely an SEO scammer. There is no way anyone can guarantee that your site is the number one result unless they actually control the search engine results, or if the top ranking is for a word or phrase that only exists on your site, of course.

Good content is probably the single most important thing you need to do if you want to be found on the web. Even if your site is technically perfect for search engine robots, it won’t do you any good unless you also fill it with good content. Yes, really!

Good content to me is text that is factually and grammatically correct, though that is not necessarily a must for all kinds of sites. Whatever your site is about, the content needs to be unique and/or specific enough to appeal to people. More specifically, it needs to be useful to the people you want to find your site.

Good content brings return visitors. Return visitors who like your content will eventually link to your site, and having lots of inbound links is great for search engine rankings, especially if those links are from highly ranked sites.

Closely related to good content is fresh content. By adding new content regularly, you give visitors a reason to come back. Search engine robots will also visit your site more often once they notice that you update regularly, which means that any new content you add will be indexed quicker.