The number one rule for your business website is, it needs to bring in leads and sales. You website may have great information, it runs ok and has top search engine rankings - but does the web design look good and reflect your businesses professional image?

The design of the website must be appealing and inviting to the user. Think of your website the same as you would your shopfront or signage. If your shopfront windows are dirty, there’s graffiti on the wall and a tipped over garbage can outside your door, it’s unlikely you’ll get any customers. It doesn’t matter what you have inside because nobody will even get inside! This is the same as your website home page design. It needs to capture your website visitors using a design that reflects your product or service in an attractive way.

Your web design is crutial in capturing the viewers attention and insuring they browse deeper into the website. The design needs to reflect your companies service or product. The colours, the layout and the overall web design should give the user a first impression that leads them further into the websites content.

There should be clear page elements defined in the web design that highlight the website’s goal whether it be buying a product, subscribing online or making an enquiry. The design of the web page is essential in making the end goal call-to-action prominent and clear.

The web design needs to appeal to your target audience. If your business is more corporate and serious like a law firm you probably would not want to use a hot pink design with floral background. However if your business sells flowers and chocolates for weddings, a hot pink web design may be better suited.

Overall the design of your website is very important in generating you business. The content, the functionality and the sales pitch all go hand-in-hand with the web design and if the design does not compliment the others you’ll find you wont get as many sales.