In the last few years, social media has changed the online space irreversibly. Arguably, it’s made advertising more honest – and has made advertisers and businesses more accountable in terms of the claims and promises they make. Most importantly, social media has put control back into the hands of users – giving everyday people the…
Many years ago, a website usability “guru” named Jakob Nielsen gained notoriety in the dot.com world for his emphasis on making websites as user-friendly as possible. While some of Nielsen’s ideas were fairly questionable and somewhat controversial in the web design community (such as never using images on websites) he did have some very valid…
More than you expect.
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