Sydney: A Social Media Hub
A recent article in the Sydney Morning Herald (‘140 characters in search of an author’, July 10-11, 2010), highlighted the incredibly important role that social media now plays in Sydney’s cultural and arts scene.
The article lists a number of key arts organisations and highlights how they are using social media to attract Sydney audiences. For instance, the Bell Shakespeare Company has used Twitter to promote their downloadable John Bell ringtones, and the Australian Ballet gave six young dancers BlackBerrys and encouraged them to tweet every moment of their lives. Even Sydney’s Art Gallery of NSW apparently ‘conducted a live “tweet tour”’ of a recent exhibition.
Perhaps most interestingly, however, the article mentions the fact that social media use in Australia is actually some of the most frequent on the planet. ‘In a Nielsen poll, Australian social media use was deemed to be the highest in the world, ahead of the US, Britain and mainland Europe’.
Why is this so? Is it perhaps a reflection of our Australian obsession with ‘keeping the bastards honest’? Is it a sign of our commitment to a fair go, and egalitarianism? Perhaps Australians regard our peers as more honest reviewers than the experts? Or maybe it’s a sign of how fast-paced and frenetic our lives have become and the fact that we’re obsessed with ‘real-time updates’ like never before.
Whatever the reason, it’s certainly interesting that Australia has embraced social media in this way. Sydney, in particular, appears to be quite the social media hub – with organisations like the Social Media Club Sydney hosting regular face-to-face events where Twitterers can congregate and chat about social media stuff.
Is your business located in Sydney? Have you thought about embracing social media but you’re not quite sure where to start – or how?
If so, we’d love to have a chat. Although Big Click Studios located on Sydney’s Central Coast, we’re only an hour from the CBD and we already provide website design, website strategy and Search Engine Optimisation (or SEO) services to countless Sydney businesses. The virtual world makes things very easy – and we’ve got dozens of success stories to prove it. So if you want to learn more about social media and how it can help you market your business, give us a call!
