Web Design and Development in Sydney
If your business is located in Sydney, and you’re looking for someone to provide digital marketing or build you a website, you certainly have a wide range of agencies – both large and small – to choose from.
However, when it comes to Sydney-based web design and development, it’s very important to minimise risk – and maximise return – by choosing the agency that’s right for you.
To help you do so, here are a few questions to ask:
Is the Sydney agency a digital agency, and do they have a digital background?
Recently, lots of mainstream advertising agencies have branched into digital advertising. While some of these traditional agencies are adopting well, many aren’t – and digital advertising and promotion is often still seen as being second-rate to TV, print and radio. Within many of these agencies, the digital “arm” simply converts above-the-line advertising into digital assets – rather than starting with a digital strategy in the first place. This narrow approach certainly limits the likelihood of your website – or your digital marketing – reaping results. Make sure you choose a Sydney-based agency with digital expertise and a digital background.
Is the agency experienced in social media?
Make sure that the Sydney web design agency you choose understands and utilises social media. Social media tools such as Twitter and Facebook can provide your business with an incredibly cost-effective – and popular – way to market your products and/or services. However, it’s very important to make sure that the agency you choose knows what they are talking about and can provide recommendations regarding best practice. Once you’ve annoyed your users in this space, it’s very hard to get them back!
Does this Sydney agency understand information architecture and usability?
Good web design goes far beyond impressive graphics and having a polished online brochure. It’s all about how users behave and interact online – and understanding this is crucial. Make sure that the agency you choose is experienced in designing effective web interfaces. Have a look at some of their work and determine for yourself whether or not you believe it to be easy to use – as well as aesthetically pleasing.
Do they understand and utilise search (SEO)?
Ask the web design agency how they will ensure that people find your website online. Do they understand and practice Search Engine Optimisation and Search Engine Marketing? Do they have in-house resources that can provide these services, and have they done so before? Ask to see examples and some real statistics of how this Sydney agency has improved search rankings for other clients.
Does the agency have a strategic, long-term focus?
Is there someone within the web development agency – or a team of people – who can guide you over time? Plenty of agencies can build an effective website – but it’s how they work with you on an ongoing basis, and the recommendations that they make in terms of marketing, that can help ensure your website delivers a return on investment.
Is the agency easy to work with?
Do they have systems in place to make sure that everything is communicated properly to you – so you’ll always know where you stand? How will they work with you on an ongoing basis? At Big Click Studios, for instance, we make great use of online technologies to expertly and efficiently manage each of our accounts, and we also utilise tools such as Skype to maximise efficiency and avoid travel time for our clients. Even though we’re based on the Central Coast – 40 minutes outside the CBD – we’re also always prepared to come to your Sydney office rather than asking that you come to us (although of course, we’re more than happy for you to do that too!).
At Big Click, we believe we meet all of these criteria! And we’re always happy to have a chat about how we can help you, even if it’s just to provide advice and steer you in the right direction. So if you’re looking for a Sydney-based web design and development agency, why not get in touch?
