If your business is considering, or already practices email marketing, you’ll know how very small things can make a big difference to response rates and how users interact. In a recent benchmarking report (December 2009), one of Australia’s leading email marketing agencies, Returnity, outlined some key findings from their experience over ...

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What is Twitter? Twitter (www.twitter.com) is known as a micro-blog. Users sign up and post their ramblings/links/ponderings in 140 characters or less to their group of ‘followers’. It was launched in 2006 and has fast become one of the internet’s biggest success stories. People credit it with changing the face ...

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There’s no doubt about it: the digital world is awash with frightening-sounding acronyms. While many of them can be ignored, SEO is definitely one that needs attention. Here’s a quick overview of some of the SEO basics. Don’t forget that if you need help with SEO, we’re here to answer ...

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SEO or Search Engine Optimisation is the name given to the process of optimising a website to be search engine friendly. Small and large businesses are catching onto the fact that their website can hugely benefit from SEO and ranking well on the search engines. In this article ill list the ...

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Many small businesses are turning to the internet for a broader online audience and to gain more sales leads. In doing so, small business owners are catching on to the fact that to successfully generate leads from a website you do need good search engine rankings and for that you ...

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Online marketing is a powerful method used to promote your business on the internet. You can gain exposure in your local area or the whole world. If used correctly, online marketing can be used to grow your business, create leads and generate sales. With more and more people turning to ...

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When surfing the web you look at and use many different websites but have you ever wondered how they work. Websites use many different technologies and web development techniques that all work in unison to create the designed layout, the text content and the mechanics. Many website owners or web editors ...

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Blogging is a powerful tool in promoting your business and yourself. Whether you're a sole trader, part of a small business or large company, blogging can benefit you. In this article ill outline the benefits of small business blogging and how it can boost your leads, exposure and even generate an ...

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After the recent Belinda Neal fiasco at Iguana Joes Water Front Bar, that we are all doubtless sick of hearing about, it reminded me of the well known saying "there's no such thing as bad publicity". Iguana's has gained millions of dollars worth of free marketing because one of their ...

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