A recent article in the Sydney Morning Herald (‘140 characters in search of an author’, July 10-11, 2010), highlighted the incredibly important role that social media now plays in Sydney’s cultural and arts scene. The article lists a number of key arts organisations and highlights how they are using social media ...

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In the last few years, social media has changed the online space irreversibly. Arguably, it’s made advertising more honest – and has made advertisers and businesses more accountable in terms of the claims and promises they make. Most importantly, social media has put control back into the hands of users ...

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What is Twitter? Twitter (www.twitter.com) is known as a micro-blog. Users sign up and post their ramblings/links/ponderings in 140 characters or less to their group of ‘followers’. It was launched in 2006 and has fast become one of the internet’s biggest success stories. People credit it with changing the face ...

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