A short while ago, Borders – previously one of Australia’s biggest book franchises – announced that it would be filing for bankruptcy. As well as the resultant staff cuts and job losses for hundreds of people, this measure really got us thinking about what this means for the good old printed book. Has it had…
One of the most fantastic things about working in the digital space is the frequency with which it changes – and the speed with which new technologies can change the way we communicate, work, and get things done online. Of course, quality web design is all about embracing innovation – not simply for design’s sake,…
Many years ago, a website usability “guru” named Jakob Nielsen gained notoriety in the dot.com world for his emphasis on making websites as user-friendly as possible. While some of Nielsen’s ideas were fairly questionable and somewhat controversial in the web design community (such as never using images on websites) he did have some very valid…
Launching a website for the first time can be a big step. It’s important to get it right. However, with the right web design and the right content, your website can very soon start to pay for itself. Here are five great ways in which your website can generate a return on investment: 1. People…
Whether you’ve got five employees – or fifty – a website can be a critical business tool for small business. While the scope of your site will depend on your specific needs, there are some big benefits to establishing an online presence. Here are 10 important ones to consider: 1. Be where your customers are…
Why do some websites fail, and others succeed? Does it all come down to having a good brand, or a beautifully designed logo? What makes a website “work”? And how can your business be confident that your website will deliver a return on investment? These days, a vast portion of Australian businesses have websites. With…
In a recent survey by Forrester Research*, American adults were asked how many hours they spent doing certain activities in a typical week. Not surprisingly, the greatest percentage of time (18.7%) was spent on the internet – whereas only 12.6% was spent watching TV, 6.4% listening to the radio, 4.7% playing video games, and only…
As Sydney continues to sprawl to cope with an increasing population, it is inevitably creeping closer and closer to the Central Coast. This is good news for many Central Coast businesses that are able to take advantage of Sydney’s blurring boundaries to compete against their Sydney rivals, with distance no longer being a factor. Big…
In person you have several seconds to make a great first impression, but online your website has just a fraction of a second to catch someone’s attention. A study published in the journal Behaviour & Information Technology showed it takes less than 50 milliseconds for an Internet user to decide if they like a website….
We’ve all stopped to gaze at a shopfront display at least once. An outfit, accessory or an interesting product has caught our eye, drawing us back for a better look, which is exactly what is supposed to happen. Retailers use their physical shopfronts to send an instant message to consumers, telling them about the purpose…
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