When it comes to having a successful online presence, the quality of your website is just as important as how you market it. In most cases, there’s no point having flawless website design if no-one can actually find your website in the first place. To help users find you online, there ...

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Many years ago, a website usability “guru” named Jakob Nielsen gained notoriety in the dot.com world for his emphasis on making websites as user-friendly as possible. While some of Nielsen’s ideas were fairly questionable and somewhat controversial in the web design community (such as never using images on websites) he ...

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Launching a website for the first time can be a big step. It’s important to get it right. However, with the right web design and the right content, your website can very soon start to pay for itself. Here are five great ways in which your website can generate a return ...

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There’s no doubt about it: the digital world is awash with frightening-sounding acronyms. While many of them can be ignored, SEO is definitely one that needs attention. Here’s a quick overview of some of the SEO basics. Don’t forget that if you need help with SEO, we’re here to answer ...

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Whether you’ve got five employees – or fifty – a website can be a critical business tool for small business. While the scope of your site will depend on your specific needs, there are some big benefits to establishing an online presence. Here are 10 important ones to consider: 1. Be where ...

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Why do some websites fail, and others succeed? Does it all come down to having a good brand, or a beautifully designed logo? What makes a website “work”? And how can your business be confident that your website will deliver a return on investment? These days, a vast portion of Australian ...

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In a recent survey by Forrester Research*, American adults were asked how many hours they spent doing certain activities in a typical week. Not surprisingly, the greatest percentage of time (18.7%) was spent on the internet – whereas only 12.6% was spent watching TV, 6.4% listening to the radio, ...

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As Sydney continues to sprawl to cope with an increasing population, it is inevitably creeping closer and closer to the Central Coast. This is good news for many Central Coast businesses that are able to take advantage of Sydney’s blurring boundaries to compete against their Sydney rivals, with distance no longer ...

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In person you have several seconds to make a great first impression, but online your website has just a fraction of a second to catch someone’s attention. A study published in the journal Behaviour & Information Technology showed it takes less than 50 milliseconds for an Internet user to decide if ...

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We’ve all stopped to gaze at a shopfront display at least once. An outfit, accessory or an interesting product has caught our eye, drawing us back for a better look, which is exactly what is supposed to happen. Retailers use their physical shopfronts to send an instant message to consumers, telling ...

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