If your business already has a website – or if you’re thinking about getting one – chances are you’ve heard the term ‘CMS’ and wondered if it’s relevant to your business. Or, perhaps you’re interested in investing in a content management system but not sure if you can justify the investment or are concerned about…
A recent article in the Sydney Morning Herald (‘140 characters in search of an author’, July 10-11, 2010), highlighted the incredibly important role that social media now plays in Sydney’s cultural and arts scene. The article lists a number of key arts organisations and highlights how they are using social media to attract Sydney audiences….
The iPad is finally here, and Apple’s latest innovation certainly has fan-boys all over the world very excited. Online forums and media coverage showed consumers were a little sceptical about the device at first – claiming it was nothing more than an oversized iPhone, doubting its usefulness, and ridiculing the name. However, when the iPad…
When it comes to having a successful online presence, the quality of your website is just as important as how you market it. In most cases, there’s no point having flawless website design if no-one can actually find your website in the first place. To help users find you online, there are a number of…
Ten years ago, the vast majority of internet sites were no more than online brochures. Businesses would engage a web design agency to upload polished copy and images, and the website would remain static and unchanged for vast periods of time – as a simple showcase of what the business could offer. Gradually, along with…
In the last few years, social media has changed the online space irreversibly. Arguably, it’s made advertising more honest – and has made advertisers and businesses more accountable in terms of the claims and promises they make. Most importantly, social media has put control back into the hands of users – giving everyday people the…
Many years ago, a website usability “guru” named Jakob Nielsen gained notoriety in the dot.com world for his emphasis on making websites as user-friendly as possible. While some of Nielsen’s ideas were fairly questionable and somewhat controversial in the web design community (such as never using images on websites) he did have some very valid…
The internet has changed our life in many ways. It’s made things faster, more interconnected and infinitely more convenient. This is especially the case when it comes to being able to buy goods and services online. Today, we can buy almost anything we need via the web – from a new t-shirt, to a wedding…
If your business is considering, or already practices email marketing, you’ll know how very small things can make a big difference to response rates and how users interact. In a recent benchmarking report (December 2009), one of Australia’s leading email marketing agencies, Returnity, outlined some key findings from their experience over the year. Three of…
Launching a website for the first time can be a big step. It’s important to get it right. However, with the right web design and the right content, your website can very soon start to pay for itself. Here are five great ways in which your website can generate a return on investment: 1. People…
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