Tag Archives: online marketing

  • SEO versus SEM. What’s the difference?

    July 9, 2010Tags: Search Engine Optimisation

    When it comes to having a successful online presence, the quality of your website is just as important as how you market it. In most cases, there’s no point having flawless website design if no-one can actually find your website in the first place. To help users find you online, there are a number of…

  • Email Marketing: Key Points to Keep in Mind

    February 3, 2010Tags: Strategy & Marketing

    If your business is considering, or already practices email marketing, you’ll know how very small things can make a big difference to response rates and how users interact. In a recent benchmarking report (December 2009), one of Australia’s leading email marketing agencies, Returnity, outlined some key findings from their experience over the year. Three of…

  • Twitter Explained – To Tweet or not to Tweet

    January 18, 2010Tags: Strategy & Marketing

    What is Twitter? Twitter (www.twitter.com) is known as a micro-blog. Users sign up and post their ramblings/links/ponderings in 140 characters or less to their group of ‘followers’. It was launched in 2006 and has fast become one of the internet’s biggest success stories. People credit it with changing the face of world news, and call…

  • 25 Ways to Promote Your Website or Blog

    November 25, 2007Tags: Web Design

    I have hand picked all of these resources based on their usefulness, rate of success and overall quality. I have written this article to help people find new sources of traffic for their website or blog and to shed some light on some of the best resources related to each method of promotion. I hope…