In the last few years, social media has changed the online space irreversibly. Arguably, it’s made advertising more honest – and has made advertisers and businesses more accountable in terms of the claims and promises they make. Most importantly, social media has put control back into the hands of users ...

Posted in Social Media | Comments Off

What is Twitter? Twitter (www.twitter.com) is known as a micro-blog. Users sign up and post their ramblings/links/ponderings in 140 characters or less to their group of ‘followers’. It was launched in 2006 and has fast become one of the internet’s biggest success stories. People credit it with changing the face ...

Posted in Marketing, Social Media | Comments Off